Cloud music is quickly becoming a market reality because of the added value that it brings in terms of music portability. Users who subscribe to one of the available services can listen to music stored in remote servers regardless of the devices they use.
Listening to music is gradually shifting from a devise-based system (for instance with iPods) to an access-based approach, where what matters is the subscription to so-called digital music lockers, huge libraries stored in the cloud.
The industry welcomes these new developments, as record companies expect a traffic increase on their digital boutiques if customers turn to use the cloud to store or access their music.
“The market is showing that consumers are willing to pay for the portability of music,” said Charles Caldas, chief executive of Amsterdam-based Merlin, which represents independent record labels.